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Interconnected World of Data Exactis Breach
Posted on June 28, 2018 by in Breach Response, Business, Data Breach & Technology, Identity & Privacy, Personal

On the heels of Equifax agreeing to a number of data security rules under a consent order on Wednesday, June 27th, 2018, the next-largest data breach came into the spotlight on the same day. Marketing and data aggregation firm, Exactis, discovered that their database has been left unprotected on a publicly accessible server. The database houses approximately 340 million records. Security researcher, Vinny Troia, said that there were roughly 230 million consumer records exposed, and 110 million business contacts. That represents essentially every adult in the United States.

The Exactis data didn’t appear to contain Social Security numbers or credit card information. However, it did include other types of Personally Identifiable Information (PII) like phone numbers, home addresses, and email addresses. This is the type of info that fraudsters can cobble together to commit synthetic identity theft.

You might also be surprised by how much deeper the Exactis data breach goes.

Each consumer record contained more than 400 variables that could be used to build a detailed personal profile on them. This additional leaked information includes hobbies, religious or political affiliations, purchasing habits, vices, marriage status, pet ownership, and much, much more. It’s frightening how much digital information is collected about each of us, and that it’s so easily hackable.

And, in more data breach-related news, Tickemaster announced on June 27th that its UK database has also been hacked. This time, personal information and credit card data from customers in the UK and other countries are reported as being stolen.

Has Your Data Been Breached?

Before reading this you probably weren’t aware of a firm called Exactis, never mind what they did. However, you probably do know Ticketmaster. Let’s face it, in today’s world you can be sure that your personal information has been breached.

Your data, whether explicitly shared or not, is available across every digital channel. Every purchase you make, social media post you share, or even conversation you have is being collected, sold, and aggregated by firms like this – and it’s only a matter of time until a data breach occurs.

The time to protect yourself, your family, and your employees is now with the industry’s best identity theft protection. Get started with a Free Trial of IdentityForce. You deserve 100% peace of mind.