EZShield + IdentityForce Release Exclusive Research on Identity Protection Market
Report Surveyed More than 2,000 U.S. Adults about their Interest in and Engagement with Identity Theft Protection Providers and How Safe They Feel Their Identities Are
March 7, 2019
EZShield + IdentityForce, today announced its research results from an in-depth study on the identity protection market, compiled for all partners with vested interest in safeguarding consumers from identity theft. With two new victims of identity crime every second, identity theft has become the fastest-growing crime of the 21st century. The 2019 Identity Protection Market Research Report presents the findings on consumers’ interest in, desire for, and engagement with identity theft protection providers. The research was conducted by EZShield + IdentityForce.
“Based on the findings, consumers are reporting a significant need and desire for identity theft protection,” said Donna Parent, Chief Marketing Officer (CMO) of EZShield + IdentityForce. “In fact, more than two-thirds of respondents (67 percent) confirmed they currently have or would be open to enrolling in ID theft protection services. We anticipate that over the next 12 months, these adoption rates will continue to rise with the volume and velocity of data breaches, new cyber and mobile threats, sophistication of scams, and overall business fraud that is impacting the digital world we all live in.”
The report sampled more than 2,200 adults in the U.S. between November and December, 2018. The survey extracted consumer sentiments on how safe they feel their identities are, who they see as responsible for protecting their sensitive personal information, and who they would turn to for support in the event that they are impacted by an identity crime. As mega data breaches continue to leak the Personally Identifiable Information (PII) of consumers, and the Dark Web continues to flourish, it is important for all stakeholders to understand their role in protecting individuals and organizations from identity crimes.
Key Findings:
- More than 81% of consumers agree that their identity is the most important thing they own
- 30% of total respondents have had at least one instance of identity theft
- Stress and depression were ranked as the top two negative effects by those who have had their identity compromised
- 98% of consumers implement at least one safety measure to shield their identity
- Nearly 72% of respondents would be willing to pay up to $25 per month for identity theft protection
- Identity Resolution tops the list of must-have capabilities for identity theft protection
Learn more and download this exclusive research today: https://www.identityforce.com/2019-identity-protection-market-research-report
About EZShield
EZShield helps enterprises of all sizes and trusted partners protect what matters most — through secure, digital identity protection and resolution services that enhance customer relationships, while adding value to existing products. As a trailblazer in Mobile Threat Defense, EZShield is the only pure-play identity theft protection company to pair its product and services with mobile cybersecurity through its Mobile Defense Suite. The company is consistently recognized by Javelin Strategy & Research as a leader in Identity Protection, most recently as the 2018 Identity Protection Service Provider Best-in-Class award winner. Owned by the Wicks Group of Companies, L.L.C., EZShield supports thousands of financial institutions through its award-winning solutions, delivered on a secure, flexible platform that is backed by best-in-class customer support. Follow EZShield on Twitter, become a fan on Facebook, and engage with us on LinkedIn. Learn more at www.ezshield.com.
About IdentityForce
In August 2018, IdentityForce was acquired by EZShield, a portfolio company of The Wicks Group (“Wicks”) and the leader in digital identity protection and resolution. For over 40 years, IdentityForce, Inc. has provided best-in-class, highly scalable, award-winning identity theft, privacy and credit protection solutions to consumers, businesses, and government agencies. With IdentityForce, members benefit from the most robust and award-winning identity protection, going as deep as Dark Web monitoring to keep personal information safe. Follow IdentityForce on Twitter, become a fan on Facebook, and engage with us on LinkedIn. Learn more at www.identityforce.com.
