Affiliate Terms & Conditions


IdentityForce owns many domain names including those listed below. When the words “Identity Force” are used in these Terms and Conditions they apply to all of the domain names currently owned by IdentityForce or those that may be acquired in the future.

Affiliates cannot own domains/URLs with the terms Identityforce, Identity (space) Force, 877-IDFORCE, 877-MYIDFORCE, SmarterIdentity, Smarter (space) Identity, SmarterPrivacy, Smarter (space) Privacy, SaferPrivacy, Safer (space) Privacy, SmarterCredit, Smarter (space) Credit, NationalPrivacyCenter or National (space) Privacy (space) Center. In order to protect these brands, IdentityForce must be the owner of record for any URL/Domain that includes these listed terms.

Landing Pages

All Affiliate landing pages must be approved by IdentityForce. To obtain a review of IdentityForce or any of our other brands, IdentityForce requests that Affiliates submit a review request to containing the exact subject line – "REVIEW - Affiliate Landing Page." IdentityForce's reply with approval and/or requested changes for the Affiliate landing pages will be returned to the Affiliate within 15 business days of the request. Changes to the landing page must be made within 7 business days thereafter.

We want to help you understand what will and will not be accepted for a landing page. The following guidelines should be followed:

Landing pages must not attempt to represent themselves as IdentityForce, the company. It is not acceptable for a landing page to contain IdentityForce images or logos, to have site similarities (color schemes, style sheets, etc.) to the site or anything that could make the public think that the landing page belongs to IdentityForce, or Permission to use certain pre-approved IdentityForce logos will be given after site approval. Each landing page must prominently state that it is an affiliate of IdentityForce and that it does not belong to IdentityForce itself. The exact following text must be used: This site is run by XXXX, a contracted Affiliate of IdentityForce, and is not owned or operated by IdentityForce. This text must appear in a minimum of an 8 point font above the fold for pages optimized to 1024x768 and higher. Blog postings (but not entire Affiliate blog sites) are exempt from this requirement, however all copy must be approved by IdentityForce. However, upon approval, affiliates may use cobranded landing pages, where their logo appears next or close to the IdentityForce logo.

Landing pages must represent accurate, authorized discounts and/or IdentityForce service offerings.

SEM policy

Affiliates may not copy any portion or the complete content or code of


The use of trademarked terms is no longer allowed in bidding or in anchor, headline and display/description text showed in the search results for both Affiliates and IdentityForce competitors. Trademark terms include: Identityforce,, 877-IDFORCE, 877-MYIDFORCE, SmarterIdentity,, SmarterPrivacy, SaferPrivacy,, NationalPrivacyCenter,, SmarterCredit, Smarter (space) Credit, LifeLock,, Identity Guard, Chase ID Protection, Debix, Free Credit Score, Equifax, TransUnion, Experian, ITAC, Trusted ID, ID Watchdog, as well certain variations or misspellings thereof.

Email Marketing

All Affiliate email marketing for IdentityForce MUST be CAN SPAM ACT compliant. All Affiliates must abide by the following requirements:

No false or misleading header information. - The email should appear to come from the exact sender/ Affiliate. This means that the email cannot appear to come directly or indirectly from IdentityForce. No deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message. The subject line should only represent IdentityForce products and services in the truest form.

You must give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. IdentityForce reserves the right to compile these opt-out requests in order to populate an opt-out exclusion database.

Suppression List

Affiliates must scrub their lists against IdentityForce's suppression list manager. Furthermore, Affiliates must submit additional opt-out requests to IdentityForce's suppression list manager. For information, please email

Your email marketing must be identified as an "advertisement" and must clearly provide the sending affiliate's valid physical postal address. If Affiliates would like to create their own IdentityForce html emails, they must submit the email for approval to with the exact subject line "REVIEW - Affiliate HTML Email Review." In a manner similar to the Landing Page review detailed above.

Service Availability

IdentityForce is currently available only in the United States of America, Affiliates shall not promote to consumers outside the U.S.

Credit Repair

IdentityForce and their brands are not a credit repair service and are not directly or indirectly affiliated with credit repair services. Affiliates agree that they shall not market IdentityForce or their brands to credit repair or related services and they shall not represent IdentityForce as a credit repair service or connected with credit repair services.


Good Web Manners. You represent and warrant that all promotional means used by you will not contain objectionable content (including but not limited to content that is misleading, libelous, defamatory, obscene, violent, bigoted, hate-oriented, illegal, and/or promoting illegal goods, services or activities). The following activities are deemed to be grounds for termination of this agreement:

  • Use of SPAM. Using misleading and/or unsolicited e-mails, messages, newsgroup or chat postings, and other such techniques collectively known as SPAM is strictly prohibited.
  • Use of Spyware or Viruses. Spyware and Viruses are software programs that are secretly or deceptively placed on a computer without the owner's informed consent.
  • Hijacking. Hijacking is changing the operation of browsers, computers, servers, etc., to redirect the user from the intended operation or function.
  • Misrepresentation of Offers. Misrepresenting the offers, bonuses, promotions or benefits of IdentityForce properties or programs as something they are not.
  • Misrepresentation of Entities. Misrepresenting yourself or your organization as someone or something you are not in order to deceive your audience into accepting your message or offer.